A question that I normally get asked by prospective clients is about evaluation. And rightly so. When an organisation is investing a significant amount of money and time on their key individuals the question on their mind is always - how are we going to measure the success of this programme?
Unfortunately if anyone brings in a Return on Investment discussion at this point they've completely missed the point. Frankly, it is quite impossible to accurately measure the contribution from a return on investment point of view of a specific leadership programme. In my opinion, the key reasons for this are:
So is there nothing that we can do?
Actually there is a lot! The focus however should shift away from the quantitative style evaluation of Return on Investment. I find that more focus should be given to the following areas:
So typically, when a client asks me about evaluation my goal is to understand what is the rationale behind their question. I find that people in organisations using the word evaluation as a catch-all for a number of different objectives they want to achieve. So the key here is to ask the client back.
What is their aim for asking? What do they want to do an evaluation for? What do they expect to get out of the evaluation?
What are you thoughts on evaluation of leadership programmes? What do you do in your own organisations? Let us know if you agree with us, or not!
Joseph Grech, Chartered FCIPD and ICF-accredited coach is the founder of Smarter Learning Ltd. and an experienced L&D professional.